As one of Ufi ’s key assets, the
learndirect brand has 84% overall
brand awareness amongst the
working age population. Originally
launched in 2000, research has
indicated that it is now time to refresh
the learndirect brand, creating a
more modern and motivating logo.
The learndirect brand has been
refreshed to refl ect the heart of the
brand which is ‘transforming skills’.
New look for
learndirect online
The learndirect website has been
transformed and re-launched this
month. As well as a new modern
design representative of the
strengthened brands and use of
colours and logos, usability has been
improved, offering visitors clearer
sign-posting and navigation with
advisor audio to add to
the engaging content. The learndirect Careers
Advice forums will also be launched.
This is an area where members will be
able to ask questions and exchange
views and opinions with peers and
careers advisors.
This is the fi rst step in a major overhaul
of our web presence to bring
us truly into the digital age and to really start
exploiting the website as an integrated
part of the business. Although,
changes have been implemented this
month, the redevelopment of the site
will be phased over the forthcoming
year.
learndirect Achievement Awards 2007
This year, learndirect will host
its first ever learndirect Learner
Awards to celebrate the work and
achievements of learndirect learners
and staff throughout the UK. There
are 9 categories open to partners in
Wales which cover individual learners,
Businesses and Learning Centres.
An all-Wales award ceremony will take
place on 26th September 2007 and
successful individuals will be invited to
participate in the National UK Awards
ceremony in October.
For further information on the learndirect Achievement Awards,
please visit: www.learndirect.
co.uk/awards
